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Archive for the ‘Marketing’ Category

3 Considerations for Your 2018 Marketing Plan

2018 marketing plan
Full-time marketers are somewhere in the midst of budgeting and planning for 2018 marketing programs and campaigns. When marketing is just one of several responsibilities you shoulder in your business or department, you may be just getting started or wondering what to do next that will make a difference. You’re not alone. Nearly half of…

Simple Ways to Personalize Your Multi-Channel Marketing Campaigns

multi-channel marketing campaigns
Today’s top marketers are always exploring meaningful ways to reach and engage prospective and existing customers. One of the most widely embraced marketing strategies for establishing and maintaining customer rapport and loyalty? Personalized marketing leverages your customer data to individualize messaging, adding important relevancy. Personalization can be applied to most of your marketing channels: direct…

Our Most-Requested Marketing Guides

marketing guides
Looking for proven ways to jump-start your marketing communications? Or do you just want to confirm that you’re on the right track? Stop by our Resources page, and check out a wealth of information that are simple downloads. And free! Here are a couple of our most-requested marketing guides: The Ultimate Direct Mail Marketing Guide…

Marketing Your Mission: Advice for Today’s Nonprofit Marketers

nonprofit marketers
Marketers in the nonprofit sector wear many hats, often under strict budgetary constraints. From donor communications to fundraising and event planning, it’s crucial to maximize the reach of your organization’s limited marketing resources. To make the most of marketing efforts, nonprofits must adopt a cost-effective, multi-channel strategy attuned to the charitable giving habits of today’s…

Using Buyer Personas to Deliver Added Value

buyer personas
As your customers sort through countless marketing messages received on a daily basis, how are you separating your business from the pack to deliver personalized content that aligns with your ideal prospects’ needs and interests? To further this point about one of today’s most fundamental aspects of marketing, last month Allegra hosted "Find Your X-Factor,"…

3 Habits of a Successful Small Business Marketer

small business marketer
Although at times it seems like a complex science, exceling in marketing your small to medium-sized business does not require an advanced degree in marketing or a decade spent at a prominent agency. Instead, good marketing is about taking the time to build good habits, getting in sync with your key demographic and working with…

4 Ways to Get the Most Out of Your Facebook Advertising Campaign

It’s hard to believe that Facebook has been a part of most of our lives for nearly a decade. What was once a simple communication and photo-sharing channel has evolved into a social and technological Hydra, a many-headed beast that dominates the digital space in communication, sales and now advertising. According to SproutSocial, Facebook drives…

Sign Up for Allegra’s Live Marketing Webinar

live marketing webinar
Whether it’s an inspirational founding story, an innovative product that has the potential to disrupt an entire industry or a commitment to customer service that exceeds the norm, every brand strives to fill a void that exists in the marketplace. It’s their competitive advantage. But discovering – and marketing - this unique angle can be…

The Small Business Marketer’s Guide to Hosting a Business Open House

business open house
Whether your small business is fresh off the launch pad or is in a more mature place in its lifecycle, hosting a business open house is a valuable way to showcase your products and services, build awareness among your target market and open the door to new clients, networking partners and influencers. To effectively plan…

5 Networking Tips for Small Business Owners

networking tips
In an increasingly digital world, the value of face-to-face conversation among small businesses and their clients or prospects cannot be understated. According to the Harvard Business Review, 95 percent of subscribers said that in-person meetings are key to successful long-term relationships. Further, 89 percent agreed that face-to-face meetings are essential for “sealing the deal.” Here…