Allegra - Marketing • Print • Signs
1255 Hartrey Ave.
Evanston, IL 60202

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Best Holiday Wishes From Allegra to You

Allegra holiday
The year’s end naturally causes us to pause and take stock, both personally and professionally. Goal-setters are either feeling good about accomplishments or making resolutions for the coming year to improve upon past performance. As you tie up the loose ends from 2015 and work through planning your marketing and print communications in 2016, we…

Goodwill is Good for Business

Sponsorships, donations, pro bono services, discounts and volunteering. These are just a few of the ways through which small and mid-sized business owners can begin to build a profile as a good neighbor in the community. Your customers will love you for it, too. A recent Cone Communications study says nearly nine out of 10…

Four Tips for Winning with Whitepapers

Defined as persuasive, authoritative and in-depth reports on specific topics, white papers are for many small and mid-sized businesses an excellent tactic in content marketing – primarily for business-to-business enterprises. Executed properly, they’re an ideal way to deliver compelling and relevant information targeted to a specific audience with the goal of changing or maintaining a…

Employee Engagement: 6 Ways to Show You Care

Recognizing hard-working and loyal employees makes good business sense in more ways than one. Staff turnover has a negative impact on employee morale and overall productivity, not to mention company revenue. Given the costs of recruiting and training, one study estimates that it costs six to nine months’ salary on average to replace a salaried…